Grow Your Business With
Clarity

Online membership community for
female founders.
Join the Club

Grow Your Business With
Clarity

Online membership community for
female founders.
Join the Club

We exist to help female founders grow a business that feels supported, strategic and sustainable

Mindset Coaching

Build inner confidence and resilience so you can lead with clarity, not chaos.

Expert Insights

Practical, actionable strategies from specialists who understand real-world business.

Community Support

A like-minded network that actually gets it, so you never have to do this alone.

Mindset Coaching

Build inner confidence and resilience so you can lead with clarity, not chaos.

Expert Insights

Practical, actionable strategies from specialists who understand real-world business.

Community Support

A like-minded network that actually gets it, so you never have to do this alone.

Running your own business can feel like…

  • Spinning plates and never quite catching up
  • Wondering if you’re “doing it right”
  • Feeling like everyone else has it figured out while you’re winging it

And if we’re honest? It can feel lonely.

That’s why I created The VIB Club. Because I’ve been exactly where you are.

I built The VIB Club during a season where every decision felt heavy and every Google search made things more confusing. I didn’t need more noise; I needed clarity, expert guidance, and support from women who understood the reality of building a business from scratch.

The transformation for me came when I stopped trying to do everything alone and started leaning into community, mindset and real expert insights. That’s why this space exists: to help you grow your business at a pace that feels right for you, with people who genuinely want to see you win.

Ellie Smeaton, Founder

Join the Club

An online membership for female founders who are ready to grow their business without burning out

The VIB Club is a supportive, strategic space designed to help you:

  • Quiet the noise and focus on what really matters
  • Build your confidence as a business owner
  • Learn practical strategies you can implement straight away
  • Connect with like-minded women who get it

You don’t need more overwhelm. You need clarity, support, and the right tools to actually grow.

Join the Club

Here’s what’s waiting for you when you join

Mindset Group Coaching

We truly believe business and mindset go hand in hand.

We have our wonderful resident mindset coach, Aimee who comes into the club to help us make space for reflection, goal setting and action plans.

Let’s tackle the inner work that makes the outer work easier.

  • First Monday of every month

Guest Expert Sessions

Learn from niche specialists in marketing, systems, and strategy. Sessions are packed with practical, real world knowledge you can apply to your business.

Previous experts include:

LinkedIn is no longer the corporate, toxic social media platform you once knew. It’s a place people come to network and grow their business with purpose. Make friends with LinkedIn and you’ll introduce a whole new revenue channel in your business, without much extra effort.

You’ll walk away with a clear plan to increase your visibility, build authority and make more money using LinkedIn. And have some fun while doing it!

Laura from Olive and Wilde Interiors has mastered the ways of ChatGPT to help her with so much more than just writing content for her business.

Wait, ChatGPT can do that?

The answer is yes, and Laura is going to show you how to nurture and train your own biz sidekick to help you with so much more than just writing some content, which let’s be honest, is basic bi*ch stuff.

Join us for a focused lunchtime workshop to step into autumn with clarity and energy. In just one hour, you’ll:

– Reflect on what’s working (and release what’s not)
– Define your top priorities for Q4
– Explore how to stay accountable and supported
– Build confidence with simple mindset tools
– Experience a guided EFT tapping practice to embed clarity and confidence

You’ll leave feeling energised and ready to take consistent action that moves the needle in your business.

  • Monthly

Supportive Community

An independent space on the Heartbeat platform away from the noise of social media. Simple to use on both desktop and mobile.

All events sync straight to your calendar, so staying connected feels effortless, and you’ll never miss a session.

  • Available 24/7 across all devices.

Previous Workshops

Instant access to all past guest expert sessions and workshops so you can dive in right away.

  • Full access from the day you join.
Join the Club

You might currently be feeling:

Lost in the noise of “do this, do that” advice.
Overwhelmed by everything on your plate.
Lonely working behind your laptop.

After joining, you’ll feel:

Supported by a community of like-minded women.
Confident in your mindset and your business vision.
Equipped with strategies that actually grow your business.

This isn’t about hustling harder.
It’s about building a business in a way that feels good and works for you.

You might currently be feeling:

  • Lost in the noise of “do this, do that” advice.
  • Overwhelmed by everything on your plate.
  • Lonely working behind your laptop.

After joining, you’ll feel:

  • Supported by a community of like-minded women.
  • Confident in your mindset and your business vision.
  • Equipped with strategies that actually grow your business.

This isn’t about hustling harder.

It’s about building a business in a way that feels good and works for you.

The VIB Club is for you if…

  • You’ve been running your business for a year or two and still feel like you’re winging it
  • You know you should be working on your mindset, but it always slips to the bottom of your list
  • You feel a bit lonely behind your laptop and crave people who actually get what it’s like to build a business from scratch
  • You want to learn practical strategies that don’t just sound good, but actually move the needle in your business
  • You’re ready to feel supported, confident, and like you’ve actually got this
Join the Club

Membership is simple & affordable

monthly

£39

Rolling monthly cancel anytime

join the club
quarterly

£99

Save £72 a year compared to monthly

join the club
annually

£365

Save £103 a year compared to monthly

join the club
monthly

£39

Rolling monthly cancel anytime

join the club
quarterly

£99

Save £72 a year compared to monthly

join the club
annually

£365

Save £103 a year compared to monthly

join the club

What do our members say?

Laura Eleni

Olive and Wilde Interiors


“The VIB Club is such a great tool for small business owners and solopreneurs. The monthly mindset calls and expert guest speakers are so helpful and useful in supporting my business goals. I always learn something new, and to be with other people in the same boat is so helpful as we can all lean on each other and realise that although we wear all the hats in our own businesses, we aren’t alone!

“It’s such a valuable resource to me, and Ellie’s energy is infectious and she has such a wealth of marketing knowledge that she helps me apply to my own business through the VIB Club”

Emma Seville

Your Menopause Toolkit


“I have got so much from my VIB Club membership. Heaps of new knowledge about marketing, my questions answered, and such a friendly and supportive group of people.

“Ellie is super friendly and keen to help in any way she can, without a sniff of judgment or pressure. Just oodles of enthusiasm and her wonderful can do attitude. It rubs off on you!

“I feel more positive about the success of my business and as a self employed sole trader, less alone in it all.

Highly recommend you join!”

Giulia Iseppi

Achievist Solutions


“I joined VIB thinking it was just a perk of the photoshoot: Ellie had explained how I could find information on how to use my pictures better, how to learn to record for Instagram, there were live, educational events and then some. But being busy and having delegated part of this to someone else, I used VIB sparingly. 

“Until I took the plunge and participated to the live events, shared my up and downs, saw the power of accountability and started building rapport with the beautiful women in the VIB Community. “

“VIB is Ellie, just in digital form: she aims to understand you and feed the glow that shines from within. And she takes so much joy in seeing us basking in that light!

“She cares, offers support, connections and leaves you learn at your own pace, so you can build your business through the power of that Community. What she can achieve with her photos, she makes real in the VIB Club, and can’t wait how this grows still in the future.”

Join the Club

You’ve got questions…

Nope! Everything is recorded and stored in our workshop vault, so you can catch up anytime.

We bring in specialists in marketing, systems, and strategy, think LinkedIn pros, social media experts, and productivity coaches, all chosen to give you practical tools you can put into action straight away.

All sessions and the community live inside Heartbeat, a simple and easy-to-use platform. You can access it on your laptop or even download us as an app straight to your phone (makes it super easy if you want to catch up on sessions on-the-go).

On average, just a few hours each month. Enough to make real progress, but not so much that it feels overwhelming.

Yes! The Club is designed for women in their first few years of business. Whether you’re still finding your feet or looking to grow with more strategy, you’ll feel right at home.

Nope, you can cancel your membership at any time. Stay as long as the Club feels right for you.

No stress, every session is recorded and added to the Vault, ready for you to catch up on whenever it suits you.

We don’t throw information at you and hope you’ll figure it out in your own time. Instead we combine mindset, strategy, and support so you feel confident, clear, and actually able to grow your business without the burnout.

Your business doesn’t need another strategy you never use. It needs…

clarity

Join the Club

Your business doesn’t need another strategy you never use. It needs…

clarity

Join the Club

Your business doesn’t need another strategy you never use. It needs…

clarity

Join the Club